WOMEN'S ECO-CONSCIOUS LUXURY FOOTWEAR

PROTA FIORI

Prota Fiori masterfully blends traditional Italian artisanship with cutting-edge premium quality circular materials, such as apple skins and grape skins, resulting in exquisite, environmentally responsible and comfortable Italian luxury footwear.

MARRIAGE OF STYLE AND INNOVATION

MASTERS OF ECO-ELEGANCE

At the heart of Prota Fiori lies an unwavering dedication to environmental stewardship, sustainable business practices, and women’s empowerment. Our Certified B Corporation status reflects our commitment to making a positive impact on the world.

ARTISANAL ITALIAN CRAFTSMANSHIP

CRAFTED IN THE HEART OF ITALY

Prota Fiori’s shoes are meticulously crafted by multi-generational shoemakers in Marche, Italy’s oldest shoe making district, ensuring the highest quality and a seamless fusion of unparalleled quality.

AS SEEN IN

SUSTAINABILITY MEETS STYLE

OUR SHOE STARLETS

DISCOVER

PIONEERING A NEW PATHWAY

mEET THE FOUNDER

Jennifer Stucko, Founder, CEO, and Creative Director of Prota Fiori, is a pioneering entrepreneur who has revolutionized the luxury footwear industry by creating the first woman-owned, Certified B Corporation sustainable luxury women’s footwear brand made in Italy. Prota Fiori, which translates to “to protect the flowers,” is a manifestation and reflection of Jennifer’s Italian heritage, her steadfast commitment to eco-friendly practices, and her passion for the technical excellence of Italian craftsmanship.

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UNPARALLED ITALIAN TECHNICAL EXCELLENCE

REVOLUTIONIZING LUXURY FOOTWEAR WITH ECO-CONSCIOUS INNOVATION

An unseen approach to sustainability seamlessly woven into every design from scratch exemplifying the unity of premium next-generation materials and time-honored Italian craftsmanship and style.

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CUTTING EDGE INNOVATION

OUR CIRCULAR MATERIALS

Our unique array of premium certified circular materials includes upcycled apple skin, grape skin, bio-based sugarcane molasses, chrome-free metal, recycled EVA rubber, upcycled plastic, recycled denim, biologic silk, and more.

LEARN ABOUT OUR CIRCULAR MATERIALS