PURPOSE,
FROM THE
BEGINNING.
Prota Fiori was founded with the belief that beautiful shoes could be made differently.
From the beginning, that purpose shaped the company we set out to build, from the materials we explored and the way our shoes were made to the commitments we embedded into the business itself.
PUBLIC BENEFIT
CORPORATION
Prota Fiori is a Public Benefit Corporation, embedding purpose into the legal structure of the company.
This structure reflects our responsibility to consider the broader impact of our decisions alongside the financial performance of the business.
For Prota Fiori, responsibility also means considering the future of the people, places and specialized knowledge behind what we make. Preserving Italian shoemaking heritage and reconsidering its impact are part of the same commitment.
ENVIRONMENT
To make a positive impact on the environment.
BUSINESS
To implement sustainable business practices.
WOMEN
To promote women in business.
PLANTING OUR
SEEDS
At the beginning of Prota Fiori, we planted something beyond shoes.
In Sicily, we created The Prota Fiori Garden with Treedom, planting orange and pomegranate trees in the country where our shoes are made.
It was an early expression of the company we wanted to build: rooted in Italy, connected to the natural world, and conscious of the impact a business can have beyond the objects it creates.
Those were some of Prota Fiori's first seeds. The ways in which we measure our impact have evolved since, but the intention behind them remains part of the company today.
Catania, Sicily
Established with Treedom
CERTIFIED B
CORPORATION
Prota Fiori has been a Certified B Corporation since March 2022. B Corp Certification provides an independent framework through which our social and environmental impact, governance and business practices are assessed.
Overall B Impact Score
Median Score for Ordinary Businesses
Qualifies for B Corp Certification
Prota Fiori
PROGRESS, MEASURED.
Overall B Impact Score
Overall B Impact Score
B IMPACT ASSESSMENT
Governance
Mission Locked — 10
Community
Supply Chain Management — 18.0
Economic Impact — 11.0
Environment
Resource Conservation — 20.4
Customers
UNITED NATIONS
FASHION &
LIFESTYLE NETWORK
Prota Fiori is a partner of the United Nations Fashion & Lifestyle Network, a platform bringing together stakeholders across fashion and lifestyle to advance action toward the United Nations Sustainable Development Goals.
Through the network, Prota Fiori participates in a broader international dialogue around the role businesses can play in creating positive social and environmental impact.
Explore the Network ↗DESIGNED
TO ENDURE
We believe a beautifully made shoe should be designed to last.
Longevity informs the way we approach Prota Fiori, from the materials we select and the construction of each shoe to the enduring nature of the design itself. We create with the intention that our shoes will be worn, cared for and kept.
As we look ahead, we are also working toward a deeper understanding of the circularity of our shoes and how it can be measured. By examining their materials, construction and lifecycle, we can continue to learn, refine and improve the way we make.
THIS IS ONLY THE BEGINNING.
Explore Materials & Craft →