HERITAGE: Bows, Beauty, and Legacy
Audrey Hepburn photographed by Zinn Arthur for Love in the Afternoon, Paris, France,1956 ...
Read moreITALIAN LUXURY FOOTWEAR REIMAGINED
PROTA FIORI
Prota Fiori masterfully blends traditional Italian artisanship with cutting-edge premium quality circular materials, such as apple skins and grape skins, resulting in exquisite, environmentally responsible and comfortable Italian luxury footwear.
ARTISANAL ITALIAN CRAFTSMANSHIP
CRAFTED IN THE HEART OF ITALY
Prota Fiori’s shoes are meticulously crafted by multi-generational shoemakers in Marche, Italy’s oldest shoe making district, ensuring the highest quality and a seamless fusion of unparalleled quality.
MARRIAGE OF STYLE AND INNOVATION
MASTERS OF ECO-ELEGANCE
At the heart of Prota Fiori lies an unwavering dedication to environmental stewardship, sustainable business practices, and women’s empowerment. Our Certified B Corporation status reflects our commitment to making a positive impact on the world.
SUSTAINABILITY MEETS STYLE
OUR SHOE STARLETS
DISCOVER
AS SEEN IN
"Prota Fiori's everyday flats are created with upcycled grape and apple skins. The brand transforms biological residuals from apple juice production (which would have otherwise been discarded) into a new raw material that gets developed into apple leather."
See Article
"Prota Fiori is a luxury women's footwear brand sourced and made in Italy, and was created on the ethos of sustainability with the principle that business can be a catalyst for change."
See Article
"Jennifer Stucko began her quest for eco-friendly footwear by first working with a factory in Italy’s Le Marche shoemaking region to help her develop leathers made of upcycled apple and grape skins."
Designer Jennifer Stucko Shows How Fruit Skins Are Sustainable Leather Replacements For Her Luxury Shoe Brand, Prota Fiori
Behind The Scenes Allure Cover Shoot with Selena Gomez
See Video
"Sguardo al femminile sulla moda verde: così nascono nuovi marchi e progetti"
A PERFECT MARRIAGE OF HERITAGE AND CUTTING EDGE INNOVATION
THE PROTA FIORI SHOE MAISON
PIONEERING A NEW PATHWAY
mEET THE FOUNDER
Jennifer Stucko, Founder, CEO, and Creative Director of Prota Fiori, is a pioneering entrepreneur who has revolutionized the luxury footwear industry by creating the first woman-owned, Certified B Corporation sustainable luxury women’s footwear brand made in Italy. Prota Fiori, which translates to “to protect the flowers,” is a manifestation and reflection of Jennifer’s Italian heritage, her steadfast commitment to eco-friendly practices, and her passion for the technical excellence of Italian craftsmanship.
CUTTING EDGE INNOVATION
OUR CIRCULAR MATERIALS
Our unique array of premium certified circular materials includes upcycled apple skin, grape skin, bio-based sugarcane molasses, chrome-free metal, recycled EVA rubber, upcycled plastic, recycled denim, biologic silk, and more.
IT ALL STARTS WITH AN ORIGINAL DRAWING
DISCOVER THE SKETCH LIBRARY
JOIN US
@PROTA_FIORISHOE DIARIES
HERITAGE: The Story Behind Sirolo
Explore the inspiration behind Prota Fiori’s signature color, Sirolo, a warm hue reflecting the Italian Riviera's beauty and the brand's commitment...
Read more