A SUSTAINABLY CHIC WOMEN'S FOOTWEAR COLLECTION SOURCED AND MADE IN ITALY (FINALLY)
Meet our shoes - they're named after our favorite flowers
WHAT WE'RE MADE OF
Our Sustainable Shoe Recipe
A Fully Circular Material
Upcycled Apple Skin
When the juice is worth the squeeze.
We transform residuals from apple juice production into new raw materials that gets developed into apple skin for our shoes.
Making the Most of Wine
Upcycled Grape Skin
Fine wine and fine shoes, same thing.
We collaborate with Italian wineries to capture grape marc discarded during wine production and convert it into a grape skin for our shoes.
RISING UP WITH RESILIENCE AND GRACE.
Ciao, Azalea, let's pave the future.
The chic open back slide perfect for trips to the farmers markets, vintage shops and massage appointments. We believe in shifting our pace the way we shift our perspective.
Double espresso, please.
CHASING DREAMS IN CHIC SHOES.
Ciao, Margherita, anything is possible, right?
The catchall flirty kitten heel perfect for a big board meeting all the way to aperitivo, because, la dolce vita. We believe in ourselves, and you should too.
Who runs the world, girls.
WE GO HIGH, HIGH, HIGH.
Ciao, Rosa, let's make sustainability sexy.
The seductive stiletto for a night dancing out on the town that's just as comfortable to walk the daytime city streets. Shoes can be a girl’s best friend, and her planet’s too.
Aperol Spritz, coming right up.
AS SEEN IN
"The Best Voting Merch to Drum Up Enthusiasm About The Election”
See Article
Behind The Scenes Allure Cover Shoot with Selena Gomez
See Video
"Sguardo al femminile sulla moda verde: così nascono nuovi marchi e progetti"
"How Prota Fiori Turns Food Waste Into Italian-Made Footwear"
"10 Questions with Prota Fiori's Jennifer Stucko"
"The B Corp Clinic: How North Carolina Students are Bringing Impact-Minded Business to Life"
See Article
THE PROTA FIORI GARDEN
We're planting citrus trees in our Sicilian garden, and you’re invited.
Sign up for our newsletter and plant a tree.
MEET OUR FOUNDER
Giving a fresh face to sustainability
“I was inspired to build a modern Italian luxury women’s footwear brand that disrupts the status quo; economically - designer footwear made in Italy at attainable prices, logistically - made easily accessible online, stylistically - elegant, luxurious designs and socially - making an impact on humanity.
Founded on these principles, PROTA FIORI was born with a purpose to change the world by making sustainability sexy.“
- Jennifer Stucko
