A SUSTAINABLY CHIC WOMEN'S FOOTWEAR COLLECTION SOURCED AND MADE IN ITALY (FINALLY)
Meet our shoes - they're named after our favorite flowers
WHAT WE'RE MADE OF
Our Sustainable Shoe Recipe
A Fully Circular Material
Upcycled Apple Skin
When the juice is worth the squeeze.
We transform residuals from apple juice production into new raw materials that gets developed into apple skin for our shoes.
Making the Most of Wine
Upcycled Grape Skin
Fine wine and fine shoes, same thing.
We collaborate with Italian wineries to capture grape marc discarded during wine production and convert it into a grape skin for our shoes.
RISING UP WITH RESILIENCE AND GRACE.
Ciao, Azalea, let's pave the future.
The chic open back slide perfect for trips to the farmers markets, vintage shops and massage appointments. We believe in shifting our pace the way we shift our perspective.
Double espresso, please.
CHASING DREAMS IN CHIC SHOES.
Ciao, Margherita, anything is possible, right?
The catchall flirty kitten heel perfect for a big board meeting all the way to aperitivo, because, la dolce vita. We believe in ourselves, and you should too.
Who runs the world, girls.
WE GO HIGH, HIGH, HIGH.
Ciao, Rosa, let's make sustainability sexy.
The seductive stiletto for a night dancing out on the town that's just as comfortable to walk the daytime city streets. Shoes can be a girl’s best friend, and her planet’s too.
Aperol Spritz, coming right up.
AS SEEN IN
"4 Female-Founded Sustainable Brands That Will Make You Feel Hopeful About the Future"
See Article
"From sustainable fashion to philanthropy, our partners at PROTA FIORI are launching their sustainable women’s footwear brand and have decided to help fight COVID-19 synchronously this April."
See Article
"The B Corp Clinic: How North Carolina Students are Bringing Impact-Minded Business to Life"
See Article
"Luxury Meets Sustainability: Prota Fiori was born with a purpose to be a leader in sustainable luxury footwear.”
See Article
"How and why I am launching my luxury footwear brand" See Article
THE PROTA FIORI GARDEN
We're planting citrus trees in our Sicilian garden, and you’re invited.
Sign up for our newsletter and plant a tree.
MEET OUR FOUNDER
Giving a fresh face to sustainability
“I was inspired to build a modern Italian luxury women’s footwear brand that disrupts the status quo; economically - designer footwear made in Italy at attainable prices, logistically - made easily accessible online, stylistically - elegant, luxurious designs and socially - making an impact on humanity.
Founded on these principles, PROTA FIORI was born with a purpose to change the world by making sustainability sexy.“
- Jennifer Stucko
