MADE IN ITALY, THE MODERN WAY

Le Marche, The Land of Many Luxuries

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SUSTAINABLE, BUT MAKE IT CHIC

Step with impact, no pun intended.

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WHAT WE'RE MADE OF

Our Sustainable Shoe Recipe

A Fully Circular Material

Upcycled Apple Skin

When the juice is worth the squeeze.

We transform residuals from apple juice production into new raw materials that gets developed into apple skin for our shoes.

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Making the Most of Wine

Upcycled Grape Skin

Fine wine and fine shoes, same thing.

We collaborate with Italian wineries to capture grape marc discarded during wine production and convert it into a grape skin for our shoes.

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RISING UP WITH RESILIENCE AND GRACE.

Ciao, Azalea, let's pave the future.

The chic open back slide perfect for trips to the farmers markets, vintage shops and massage appointments. We believe in shifting our pace the way we shift our perspective.

Double espresso, please.

SHOP

CHASING DREAMS IN CHIC SHOES.

Ciao, Margherita, anything is possible, right?

The catchall flirty kitten heel perfect for a big board meeting all the way to aperitivo, because, la dolce vita. We believe in ourselves, and you should too.

Who runs the world, girls.

SHOP

WE GO HIGH, HIGH, HIGH.

Ciao, Rosa, let's make sustainability sexy.

The seductive stiletto for a night dancing out on the town that's just as comfortable to walk the daytime city streets. Shoes can be a girl’s best friend, and her planet’s too.

Aperol Spritz, coming right up.

SHOP

AS SEEN IN

THE PROTA FIORI GARDEN

We're planting citrus trees in our Sicilian garden, and you’re invited.

Our first 100 customers will join our garden on us.

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MEET OUR FOUNDER

Giving a fresh face to sustainability

“I was inspired to build a modern Italian luxury women’s footwear brand that disrupts the status quo; economically - designer footwear made in Italy at attainable prices, logistically - made easily accessible online, stylistically - elegant, luxurious designs and socially - making an impact on humanity.

Founded on these principles, PROTA FIORI was born with a purpose to change the world by making sustainability sexy.“

- Jennifer Stucko

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@PROTA_FIORI

Join us, won't you?