MOTHER EARTH FRIENDLY LUXURY FOOTWEAR
The First To Design Timeless Shoes To Last A lifetime with Upcycled Grape and Apple Skins
Founded on a commitment from day 1 to make a positive impact in our fight against food waste and climate change with responsible Italian luxury footwear design without compromising premium quality and style made in Le Marche, Italy.
JAMESIA LAVENDER
JAMESIA SIROLO
JUNIPER ROSE
JUNIPER SIROLO
CLOVER ROSE
CLOVER LAVENDER
COSMOS SIROLO
COSMOS MIDNIGHT
Made In Le Marche, Italy
Italian Know How and Luxury Heritage
Inside the whimsical region that is home to the country's most artisanal shoemakers.
2nd Generation Shoemakers
LEARN MOREOur evening uppers
SUSTAINABLE SATIN
Biologic Silk and Eco-Responsible Viscose
Full bodied, Polished and Eco-Friendly
Crafted In Lake Como, Italy
ICONS OF TRADITION
Contemporary Italian Craftsmanship
Italian design excellence, distinctive precision and unparalled balance.
Our tie accessory
BIO BASED SUGARCANE MOLASSES
Renewable Resources From The Food Industry
Smooth, Durable and Eco-Friendly
Crafted In Nero-Montero, Italy
LONGEVITY, DURABILITY AND VERSATILITY
Mother Earth Friendly Materials From Italy
At the intersection of quality, technology, functionality and sustainability.
Our insoles
UPCYCLED APPLE SKINS
Apple Waste From Post Production Of Apple Jam And Juice
Lustrous, Water Resistant And Eco-Friendly
Crafted In Florence, Italy
Meet the founder
Our Feminine Spirit Of Sustainability
In 2018, our Founder, Jennifer Stucko began her journey of evolutionizing footwear with a wish to preserve Italian luxury shoemaking by marrying it with sustainability, saving Mother Earth one beautifully designed and made shoe at a time.
AS SEEN IN
"Prota Fiori's everyday flats are created with upcycled grape and apple skins. The brand transforms biological residuals from apple juice production (which would have otherwise been discarded) into a new raw material that gets developed into apple leather."
See Article
"Prota Fiori is a luxury women's footwear brand sourced and made in Italy, and was created on the ethos of sustainability with the principle that business can be a catalyst for change."
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"Jennifer Stucko began her quest for eco-friendly footwear by first working with a factory in Italy’s Le Marche shoemaking region to help her develop leathers made of upcycled apple and grape skins."
Designer Jennifer Stucko Shows How Fruit Skins Are Sustainable Leather Replacements For Her Luxury Shoe Brand, Prota Fiori
Behind The Scenes Allure Cover Shoot with Selena Gomez
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"Sguardo al femminile sulla moda verde: così nascono nuovi marchi e progetti"
