A Note from the Founder

I invite you to join my simple and heartfelt mission - to protect our Mother Earth while not compromising the desire to be chic.

After working over a decade at Italian fashion houses and building an expertise in footwear, I couldn’t ignore the toxic impact the fashion industry has on the planet. I realized at my core that my career path and personal values were not aligned and thought, “there must be a way to marry both my passion for beautiful, timeless luxury footwear handcrafted in Italy and the preservation of our vulnerable, delicate planet.” 


In 2018, my vision of Prota (to protect) Fiori (the flowers) blossomed. Prota Fiori was conceived from what I love, what I know and what I believe. We have pioneered a way to design a luxury shoe with premium circular and sustainable materials sourced in Italy without sacrificing fashionable Italian design, quality and technical excellence. Our mission is to create environmentally friendly luxury footwear while preserving Italian craftsmanship. The brand is a combination of my deep appreciation of my Italian ancestry, my sincere desire to make a positive impact on the fashion industry, our fight against climate change and my passion for chic luxury Italian made shoes. I believe we symbolize the future of ‘made in Italy’ as we celebrate craftsmanship with sustainability with authenticity from day one.


The name Prota Fiori is inspired by images of my Italian ancestors who immigrated from Naples to the United States in the early 1900’s holding flowers. Prota Fiori is my interpretation of how I would like to communicate my vision of a feminine approach to sustainability, which I also believe includes preserving our most authentic roots, like my Italian ancestry. The heart of our branding, our rose motif, is inspired by an image of my great grandmother holding a bouquet of roses and is on our sole and inside our shoebox. Each shoe is named after a flower, celebrating the roots of Prota Fiori and feminine elements of Mother Earth.

Help me plant the seed of sustainability and please join us in preserving the past with the future.

Jennifer Stucko