The Future of Luxury Footwear

PROTA FIORI is the first of its kind - a female founded women’s luxury footwear brand designed and manufactured with state-of-the-art sustainable materials including upcycled grape and apple skins made in Italy with best in class partners using Italy's unique combination of artisanal craftsmanship and production technology that has made it the world's leader in luxury footwear.


Using plant-based fibers and environmentally friendly materials to design timeless shoes that are both aesthetically stunning and exceedingly comfortable, the brand is founded on a commitment to make a positive impact in our fight against food waste, responsible fashion design and production and climate change without compromising quality and style.

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Founder, CEO and Creative Director

PROTA FIORI was founded by fashion executive Jennifer Stucko in 2018. Jennifer has combined her significant expertise in the Italian luxury footwear sector and appreciation for Mother Earth to be a pioneer in the footwear industry, reducing its negative footprint on the environment and encouraging conscious consumerism.

Jennifer's career experience covers some of the leading fashion companies in the luxury footwear world and includes exposure from manufacturing, supply chain and logistics through product development, marketing, sales, PR and general management areas.

PROTA FIORI translates to “protect the flowers” – a sign of hope and beauty and represents the harmonious unity between luxury and sustainability with Italian know-how and environmentally friendly materials.In addition to being

PROTA FIORI’s Founder & CEO, Jennifer acts as Creative Director. Her vision celebrates old Hollywood lady-like European stylish flare from the 1950s. She has taken this era as the brand’s inspiration and reimagined it in today’s modern world.

Jennifer's wish from day 1 has been to make a positive impact in the fashion industry, one feminine step at a time. We hope you'll join her.

Making a Positive Global Footprint

From day 1, PROTA FIORI has had an ESG (Environmental, Social and Governance) minded business practice. We are a Public Benefit Corporation which means we place our purpose before our profit. As a PBC we are committed to making a positive effect on the environment, implementing sustainable business practices and promoting women in business.

To further our efforts to make a positive impact on the planet, we are a certified B Corporation Certification, fulfill 13 of the 17 UN SDGs, and have a social impact citrus tree garden located in Sicily, Italy.

Learn more about our commitments here.