WOMEN'S ECO-CONSCIOUS LUXURY FOOTWEAR
PROTA FIORI
Prota Fiori masterfully blends traditional Italian artisanship with cutting-edge premium quality circular materials, such as apple skins and grape skins, resulting in exquisite, environmentally responsible and comfortable Italian luxury footwear.
MARRIAGE OF STYLE AND INNOVATION
MASTERS OF ECO-ELEGANCE
At the heart of Prota Fiori lies an unwavering dedication to environmental stewardship, sustainable business practices, and women’s empowerment. Our Certified B Corporation status reflects our commitment to making a positive impact on the world.
ARTISANAL ITALIAN CRAFTSMANSHIP
CRAFTED IN THE HEART OF ITALY
Prota Fiori’s shoes are meticulously crafted by multi-generational shoemakers in Marche, Italy’s oldest shoe making district, ensuring the highest quality and a seamless fusion of unparalleled quality.
AS SEEN IN
"Prota Fiori's everyday flats are created with upcycled grape and apple skins. The brand transforms biological residuals from apple juice production (which would have otherwise been discarded) into a new raw material that gets developed into apple leather."
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"Prota Fiori is a luxury women's footwear brand sourced and made in Italy, and was created on the ethos of sustainability with the principle that business can be a catalyst for change."
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"Jennifer Stucko began her quest for eco-friendly footwear by first working with a factory in Italy’s Le Marche shoemaking region to help her develop leathers made of upcycled apple and grape skins."
Designer Jennifer Stucko Shows How Fruit Skins Are Sustainable Leather Replacements For Her Luxury Shoe Brand, Prota Fiori
Behind The Scenes Allure Cover Shoot with Selena Gomez
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"Sguardo al femminile sulla moda verde: così nascono nuovi marchi e progetti"
POPPY BOOT
SHOP THE RUCHED BOOT COLLECTION
SUSTAINABILITY MEETS STYLE
OUR SHOE STARLETS
DISCOVER
A PERFECT MARRIAGE OF HERITAGE AND CUTTING EDGE INNOVATION
THE PROTA FIORI SHOE MAISON
PIONEERING A NEW PATHWAY
mEET THE FOUNDER
Jennifer Stucko, Founder, CEO, and Creative Director of Prota Fiori, is a pioneering entrepreneur who has revolutionized the luxury footwear industry by creating the first woman-owned, Certified B Corporation sustainable luxury women’s footwear brand made in Italy. Prota Fiori, which translates to “to protect the flowers,” is a manifestation and reflection of Jennifer’s Italian heritage, her steadfast commitment to eco-friendly practices, and her passion for the technical excellence of Italian craftsmanship.
UNPARALLED ITALIAN TECHNICAL EXCELLENCE
REVOLUTIONIZING LUXURY FOOTWEAR WITH ECO-CONSCIOUS INNOVATION
An unseen approach to sustainability seamlessly woven into every design from scratch exemplifying the unity of premium next-generation materials and time-honored Italian craftsmanship and style.
CUTTING EDGE INNOVATION
OUR CIRCULAR MATERIALS
Our unique array of premium certified circular materials includes upcycled apple skin, grape skin, bio-based sugarcane molasses, chrome-free metal, recycled EVA rubber, upcycled plastic, recycled denim, biologic silk, and more.
