HERITAGE: The Story Behind Sirolo – Prota Fiori’s Signature Brand Color
The Story Behind Sirolo: Prota Fiori’s Signature Brand Color
At Prota Fiori, every detail is thoughtfully designed to tell a story, and one of the most significant parts of that story is our signature brand color—Sirolo. This beautiful hue, inspired by the natural stone of a hidden gem on the Italian Riviera, represents more than just a color palette. It’s a tribute to the beauty of Italy, the spirit of sustainability, and the craftsmanship behind every pair of our shoes. In this interview with founder Jennifer Stucko, we explore the origins of Sirolo and how it reflects the values and vision of Prota Fiori.
Q: Jennifer, Sirolo is Prota Fiori’s signature color. Can you tell us the inspiration behind choosing this specific hue?
Jennifer Stucko: Sirolo is a very special place for me. It’s located on the Adriatic coast of the Italian Riviera, in the Le Marche region—a hidden gem with rocky beaches, rolling hills, and amazing people. The local culture, with its incredible food and wine, makes every visit feel like a celebration of everything beautiful about Italy.
What truly inspired me was the natural stone of Sirolo, which has a soft beige color with subtle orange undertones. That stone became the inspiration for Prota Fiori’s brand color and the color of our shoe boxes. It feels warm, inviting, and deeply connected to nature. This choice allowed us to ground the brand in something uniquely Italian, which aligns with our mission to honor tradition while innovating with sustainability.
Q: How does the choice of Sirolo as a color connect to the brand’s values?
Sirolo is more than just a color for us—it’s a representation of our respect for nature and the land. We are committed to sustainable luxury, and grounding our brand color in Italy’s natural beauty reinforces that value. It's a reminder of how connected we are to the earth, and our desire to respect it through every part of our process, from design to production.
The warmth of the Sirolo hue mirrors the warm, inviting experience we want to offer through Prota Fiori. Whether it’s the feeling someone gets when they first open one of our shoe boxes or the sense of connection they feel to the craftsmanship behind our products, Sirolo reflects our brand’s desire to make the wearer feel both elegant and comfortable.
Q: What does the warmth of the Sirolo hue represent for Prota Fiori?
The warm tones of Sirolo’s natural stone are a big part of the brand’s identity. Just like the place itself, which is welcoming and full of life, I want Prota Fiori to evoke that same feeling. The color is meant to create a sense of connection and comfort, whether you’re unboxing a pair of our shoes or discovering the brand for the first time.
It reflects the spirit of Italian craftsmanship, brought to life in a way that feels personal and luxurious, yet always accessible. I believe that this warmth is part of what makes our shoes stand out—they're not just beautifully crafted; they’re also comfortable shoes for women, designed with care and sustainability at heart.
Q: You mentioned that Sirolo holds personal significance for you. Can you tell us more about what makes it so special?
Sirolo is a place I return to every summer, and it never fails to inspire me. The rocky beaches, stunning hills, and vibrant local culture make it such a unique part of Italy. There’s something so peaceful about sipping a glass of local wine after a day by the sea, surrounded by the natural beauty of the area. The people are kind and welcoming, and the food and wine are incredible—authentic Italian experiences that feel timeless.
Sirolo is a place that connects me to the essence of Italy, which is why I wanted to bring that feeling into Prota Fiori. Tying our brand color to Sirolo felt like a way to capture the spirit of the land and translate it into our mission of creating sustainable luxury. Like the natural beauty of Sirolo, our shoes are meant to last and be cherished, not just for their design but for the values they represent.
Q: How does Sirolo reflect the craftsmanship and heritage behind Prota Fiori’s shoes?
The connection between Sirolo and our shoes lies in the craftsmanship of the shoes made in Italy. Italy has a long history of creating beautifully handcrafted products, and Prota Fiori is proud to honor that tradition. Our artisans are based in Le Marche, near Sirolo, and they carry on the same techniques that have been passed down through generations.
The Sirolo hue brings all of this together—it’s inspired by the landscape, but it also reflects the warmth, dedication, and skill that go into every pair of shoes. When someone purchases from Prota Fiori, they’re not just buying shoes; they’re investing in a piece of Italian heritage that’s made to last.