Our Manifesto

Prota (to protect) + Fiori (the flowers)

PROTA FIORI is a luxury women’s footwear brand sourced and made in Italy created on the ethos of sustainability. We have been conceived with the principle that business can be a catalyst for change, we’re committed to building an authentic and socially impactful company with sustainability at the center of it all.
 

MAKING SUSTAINABILITY SEXY

We believe in applying sustainable raw materials to chic, timeless footwear designs to make sustainability sexy.

REDEFINING ITALIAN LUXURY

We believe in marrying craftsmanship and eco-friendly material innovation to modernize Italian luxury footwear.

MAKING A DIFFERENCE

We believe in fighting climate change and offsetting our carbon emissions by planting fruit trees in our garden in Sicily.