TALENT

Position: eCommerce &  CRM Internship

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Reports to: Founder and CEO
Contract type: Internship
Function: Marketing
Experience required: Beginner
Location: Remote
Duration: 12-36 weeks

At PROTA FIORI we are looking for an Online Marketing & CRM Intern who is available from the beginning of May 2020 for a period of approximately 3 to 6 months for 2-3 days a week. As an Online Marketing and CRM Intern, you will support the Founder with the eCommerce business and customer relationship management. During this internship you are actively involved in diverse online and direct marketing activities such as e-commerce, marketing and CRM. The purpose of these activities is to build optimal brand awareness with early adopters and brand lovers of PROTA FIORI in its launch year 2020 and to realize optimal online visibility of PROTA FIORI amongst customers, media and e-tailers. This internship offers a unique opportunity to build a start-up from the ground up working closely with the Founder.

Key Responsibilities

The activities will consist of preparing and realizing the Online Marketing & CRM communication plan, such as planning and executing email marketing campaigns. You will be hands-on in the design of CRM templates (using InDesign or Photoshop), management of Mailchimp and Shopify ecommerce. Subsequently together with the Founder you ensure the full implementation of the Online Marketing & CRM Plan. You will become acquainted with the day to day business operation of PROTA FIORI. 

More detailed responsibilities:

• Execute all email marketing from ideation to implementation, including daily design/development, segmentation, scheduling, testing and reporting
• Maintain email marketing calendar aligned to campaign objectives and customer needs
• Communicate with the brand team on content needs, copy and campaign assets to achieve our goals and drive ROI
• Analyze and report on campaign performance & KPI’s weekly and monthly, providing insights for increased engagement and conversion
• Continuously report and share our latest learnings and performance results with creative, copy and brand teams, helping them optimize their efforts and growing a loyal email subscriber base
• Merchandise the eCommerce platform as needed and share continuity with email marketing campaigns
• As role develops, role has opportunity to grow into customer acquisition responsibilities to grow the customer database

Your Profile:

• Undergraduate Degree (Communication, Marketing, Digital Marketing, Advertising preferred)
• Very strong written and verbal communication skills
• Driven and proactive working attitude and mindset
• High degree of independence and ability to work autonomously
• Hands on mentality
• Flexible
• Knowledge of MailChimp ESP and Shopify eCommerce a huge plus
• Computer skills: including Excel, Powerpoint, Adobe Photoshop in InDesign

Position: Social Media Internship

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Reports to: Founder and CEO
Contract type: Internship
Function: Communications
Experience required: Beginner
Location: Remote
Duration: 12-36 weeks

 At PROTA FIORI we are seeking a Social Media Intern that will be available the beginning of May 2020 for a period of 3 to 6 months for 2-3 days a week. As a Social Media Intern, you will support the Founder with Social Media. During this internship you are actively involved in all kinds of social activities such as content strategy, posting, and engaging for the brand’s social media channels currently Instagram and Facebook, and to be expanded into Twitter, Pinterest and TikTok. These various activities are part of the Social Media Plan, which is the annual overview of all the activities that take place at PROTA FIORI. The purpose of these activities is to build optimal brand awareness with early adopters and brand lovers of PROTA FIORI in it’s launch year 2020 and to realize optimal online visibility of PROTA FIORI within customers, media and e-tailers. This internship offers a unique opportunity to build a start-up from the ground up working closely with the Founder.

Key Responsibilities:

The activities include close collaboration with content strategy, day to day posting of content, monitoring of posts and comments across all brand social media platforms, responding and escalating when appropriate (including Instagram, Facebook, Twitter, TikTok, Pinterest, YouTube). You will proactively coordinate the day to day digital activation calendar, and most importantly, undertake weekly/monthly reporting to measure ROI on all digital activity. You will partner with the Online Marketing & CRM Intern, and Public Relations Intern to ensure alignment. Responsible for “briefing in” still and video social content and ensuring follow up of assets. You will prepare social media copy to be presented to the Founder.

Your Profile:

• College educated (Communication, Marketing, Public Relations, Advertising preferred)
• Excellent and communication and interpersonal skills
• Highly organized and detail oriented
• Driven and proactive working attitude
• High degree of independence and ability to work autonomously
• Hands on mentality
• Flexible
• Computer Skills: Excel, Powerpoint, Adobe Photoshop in InDesign

Position: Public Relations Internship

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Reports to: Founder and CEO
Contract type: Internship
Function: Communications
Experience required: Beginner
Location: Remote
Duration: 12-36 weeks

At PROTA FIORI we are seeking a Public Relations Intern that will be available the beginning of May 2020 for a period of 3 to 6 months for 2-3 days a week. As a Public Relations Intern, you will support the Founder with Public Relations. During this internship you are actively involved in all kinds of PR activities such as launch strategy, media outreach and press relationship management. These various activities are part of the PR and Communications Plan, which is the annual overview of all the activities that take place at PROTA FIORI. The purpose of these activities is to build optimal brand awareness with early adopters and brand lovers of PROTA FIORI in it’s launch year 2020 and to realize optimal online visibility of PROTA FIORI within customers, media and e-tailers. This internship offers a unique opportunity to build a start-up from the ground up working closely with the Founder.

Key Responsibilities:

The activities include monitoring press clippings across all categories including fashion, corporate public relations, celebrity and influencers. The PR Intern will pull monthly recaps and competitor analysis and research across print, web and social platforms.The Public Relations Intern will work with the Online Marketing & CRM Intern and Social Media Intern team members to create both internal and external reports and presentations, including share of voice, editorial briefings and weekly/monthly press recaps. Additionally, this role will maintain and update the Public Relations databased across all functions. The intern will source new press opportunities by researching and compiling media kits for both digital and in-book opportunities, influencer opportunities.

Your Profile:

• Undergraduate degree (Communication, Marketing, Public Relations, Advertising preferred)
• Excellent and communication and interpersonal skills
• Highly organized and detail oriented
• Driven and proactive working attitude
• High degree of independence
• Computer skills: Microsoft Excel, Powerpoint, Adobe Photoshop in InDesign

Position: Brand Ambassador Virtual Campus Program

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Reports to: Founder and CEO
Contract type: Internship
Function: Sales/Marketing/Communications
Experience required: Beginner
Location: Remote
Duration: Minimum 12-36 weeks

At PROTA FIORI we are seeking Brand Ambassadors, including both women and men, who believe in our purpose and would like to step with impact with us. We are looking for energetic, enthusiastic, purpose-driven and shoe-fanatic Ambassadors to join the PROTA FIORI community in our first year of launching, 2020. As a Brand Ambassador you will act as a key influencer and community builder for the brand, ultimately building and driving organic brand awareness and sales to PROTA FIORI in your local community, all done virtually.

Key Responsibilities:

The activities include strategizing an effective marketing plan to promote PROTA FIORI virtually within their campus network virtually on social media channels. The Brand Ambassador will be accountable for understanding their local target audience and connecting to the audience with impact. The Brand Ambassador is responsible for brand education for their Campus network virtually, i.e. email marketing campaigns, social media outputs. You will be responsible for increasing brand awareness and driving sales, in alignment with goals set by PROTA FIORI and the Brand Ambassador. You will work closely with the Founder, and Advisory Board when needed, on all initiatives. 

Your profile:

• Undergraduate degree (Communication, Marketing, Public Relations preferred)
• Excellent written and verbal communication skills
• Entrepreneurial spirit, ambitious and goal driven 
• Organized, systematic and detail oriented
• High degree of independence
• Computer skills: Excel, Powerpoint, Adobe Photoshop in InDesign