The Sustainable Development Goals are a collection of 17 global goals designed to be a "blueprint to achieve a better and more sustainable future for all". The SDGs, set in 2015 by the United Nations General Assembly and intended to be achieved by the year 2030, are part of UN Resolution 70/1, the 2030 Agenda

At PROTA FIORI we support 13 of the goals and are striving to attain all 17 goals.


GOAL 3: Good Health and Well-being

Ensure healthy lives and promote well-being for all at all ages. 

The wellbeing del nostro mondo and the wellbeing of the people are one in the same. This is because we are ecologically connected among all living beings and physical surroundings. Our company's actions to promote responsible and sustainable consumption habits are informed by this circular understanding of health and benessere.

GOAL 5: Gender Equality

Achieve gender equality and empower all women and girls

The need to uplift and empower the female gender remains as critical as ever. PROTA FIORI uses business as a platform to amplify the often underestimated voices of women. We actively engage female investors, advisors, trainees, employees, and more in our company.

GOAL 6: Clean Water and Sanitation

Ensure availability and sustainable management of water and sanitation for all

La vita is no life at all without the availability of and access to clean water. One way we contribute to preserving the quality of water is through vegetable tanning our leather as an alternative to more prevalent tanning methods. The latter often uses harmful and toxic substances which find their way into the environment and water systems. 

GOAL 7: Affordable and Clean Energy

Ensure access to affordable, reliable, sustainable and modern energy for all

As an alternative to the more polluting method of air travel, we ship our goods via boat whenever possible. PROTA FIORI also supports the use of clean energy among our supply chain partners. For example, our apple and grape byproduct suppliers run solar panel facilities, and our warehouse provider also pioneers many sustainable initiatives. 

GOAL 8: Decent Work and Economic Growth

Promote sustained, inclusive and sustainable economic growth, full and production employment and decent work for all

Treedom partnership.

GOAL 9: Industry, Innovation and Infrastructure

Build resilient infrastructure, promote inclusive sustainable industrialization and foster and innovation

Whether in a pair of comfy Azaleas, elegant Margheritas, or even the sexy Rosas, we are stepping boldly into our role of innovating fashion as we know it. It is part of our mission to strengthen Italian craftsmanship, which manifests itself as a piece of artwork in our products. Beauty and quality needn't be sacrificed in the process of delivering sustainable products.

GOAL 11: Sustainable Cities and Communities

Make cities and human settlements inclusive, safe, resilient and sustainable

Treedom partnership.

GOAL 12: Responsible Consumption and Production

Ensure sustainable consumption and production patterns

With a direct to consumer business model, PROTA FIORI promotes sustainable consumption and production patterns.

GOAL 13: Climate Action

Take urgent action to combat climate changes and its impacts

There is no time better than now to act upon climate change. At PROTA FIORI, we are doing our part to address climate change through the promotion of mindful and transparent consumption habits. Walk with us on our path to la dolce vita as we care for this paradiso in terra!

GOAL 15: Life on Land

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and halt reverse land degradation and halt biodiversity loss.

 PROTA FIORI uses Forest Stewardship Council certified paper in our packaging. The FSC ensures that our paper comes from responsibly managed forests. Along this theme, our partner Treedom  plants trees with a purpose of giving back to the environment and local farmers. Lastly, our reusable and 100% recycled organic cotton bags have been grown without fertilizers and pesticides. This practice encourages biodiversity and promotes soil health.

GOAL 17: Partnerships to achieve the Goal

Strengthen the means of implementation and revitalize the global partnerships for sustainable development

Treedom partnership